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  • Supplier BELLA+CANVAS has announced that Norm Hullinger, CAS, will join the company as its first chief operating officer. Most recently, Hullinger was CEO at alphabroder, one of the largest industry suppliers, a role he held since 2012. Prior to becoming CEO, Hullinger was alphabroder’s COO for 10 y
  • The board of directors of supplier alphabroder has announced that Dan Pantano, currently president of alphabroder-Prime Line, has been promoted to CEO and elected to the board of directors, effective immediately. Pantano replaces Norm Hullinger, CAS, who has been with the company for the past 18 yea
  • According to Amanda Greenwood, a writer for the Sales Hacker blog, buyer personas are among the best tools sales reps can use to close a deal. By using buyer personas, sales professionals can establish the best way to approach and communicate with prospects. They also learn how to position their pro
  • Apparel company Patagonia has announced that effective May 1, it will no longer authorize the addition of logos on its products. The Ventura, California, company says the move is to extend the lifespan of its products and reduce their environmental footprint.
  • Fluid Branding has acquired fellow UK distributor Reflex Marketing and Promotions. Reflex has been in business for 25 years and its team will work, when current restrictions allow, from its office in Brighton, England, adding a southern England location to Fluid’s existing UK and European offices.

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